animation

user stories

AI

sketches

Research

Prototypes

wireframes

design

branding

Portfolio of:

Portfolio of:

Scott Roy

Scott Roy

a UI/UX product designer/strategist.

a UI/UX product designer/strategist.

If it doesn't exist, make it. If it does, make it better.

If it doesn't exist, make it. If it does, make it better.

What I’m proud of :

What I’m proud of :

Michaels Companies

Michaels Companies

Michaels Companies

Digital transformation + client trust framework for a regulated retirement planning organization

Digital transformation + client trust framework for a regulated retirement planning organization

Industry

Industry

Arts & crafts retail chain

Arts & crafts retail chain

Blue Monarch | Alliance for Federal Employees

Digital transformation + client trust framework for a regulated retirement planning organization

Digital transformation + client trust framework for a regulated retirement planning organization

Industry

Industry

& Retirement Planning

& Retirement Planning

Cox Automotive

Cox Automotive

Self-service digital platform for vehicle transportation, connecting shippers with carriers

Self-service digital platform for vehicle transportation, connecting shippers with carriers

Industry

Industry

Business & Consumer Services | Shipping & Logistics

Business & Consumer Services | Shipping & Logistics

What and How :

What and How :

Skills & Tools

Skills & Tools

Design

I design thoughtful digital experiences that make complex products feel clear and easy to use. From early strategy to polished interfaces, I focus on user needs, business goals, and the details that make a product feel right.

Design

I design thoughtful digital experiences that make complex products feel clear and easy to use. From early strategy to polished interfaces, I focus on user needs, business goals, and the details that make a product feel right.

Design

I design thoughtful digital experiences that make complex products feel clear and easy to use. From early strategy to polished interfaces, I focus on user needs, business goals, and the details that make a product feel right.

Building

I turn strategy into user-focused experiences through user research, journey mapping, flows, prototypes, and thoughtful design. I help teams move from ambiguity to alignment with work that is practical, scalable, and grounded in real user needs.

Building

I turn strategy into user-focused experiences through user research, journey mapping, flows, prototypes, and thoughtful design. I help teams move from ambiguity to alignment with work that is practical, scalable, and grounded in real user needs.

Building

I turn strategy into user-focused experiences through user research, journey mapping, flows, prototypes, and thoughtful design. I help teams move from ambiguity to alignment with work that is practical, scalable, and grounded in real user needs.

Enhancing

I improve existing products by simplifying journeys, refining interfaces, and creating more consistency across content, layout, and systems. The goal is simple: reduce friction, build trust, and make the experience work better for the people using it.

Enhancing

I improve existing products by simplifying journeys, refining interfaces, and creating more consistency across content, layout, and systems. The goal is simple: reduce friction, build trust, and make the experience work better for the people using it.

Enhancing

I improve existing products by simplifying journeys, refining interfaces, and creating more consistency across content, layout, and systems. The goal is simple: reduce friction, build trust, and make the experience work better for the people using it.

Research & strategy

Research & strategy

User needs

Friction points

Journey gaps

Product opportunities

UX leadership

User needs

Friction points

Journey gaps

Product opportunities

UX leadership

User needs

Friction points

Journey gaps

Product opportunities

UX leadership

Design & validation

Design & validation

Enterprise product experiences

Wireframes & mockups

Prototypes

AI-enabled workflows

Enterprise product experiences

Wireframes & mockups

Prototypes

AI-enabled workflows

Enterprise product experiences

Wireframes & mockups

Prototypes

AI-enabled workflows

Tools

Tools

Figma AI, Mural, Framer

ChatGPt, Claude, OtterAI, Midjourney

Adobe CC,

CRM/CMS Platforms

Agile, Jira, Slack

Figma AI, Mural, Framer

ChatGPt, Claude, OtterAI, Midjourney

Adobe CC,

CRM/CMS Platforms

Agile, Jira, Slack

Figma AI, Mural, Framer

ChatGPt, Claude, OtterAI, Midjourney

Adobe CC,

CRM/CMS Platforms

Agile, Jira, Slack

Who am I :

Who am I :

About Me

About Me

Scott Roy

Scott Roy

I'm a user focused product designer based in TX.

I'm a user focused product designer based in TX.

15+ years designing complex digital products and systems across financial services, transportation, automotive and retail. Known for immersive field research - embedding directly in the environments where work actually happens

15+ years designing complex digital products and systems across financial services, transportation, automotive and retail. Known for immersive field research - embedding directly in the environments where work actually happens

Experienced designing AI-enabled workflows, translating complex model behavior into interfaces that are usable, and grounded in real user needs.

Experienced designing AI-enabled workflows, translating complex model behavior into interfaces that are usable, and grounded in real user needs.

If it doesn't exist, make it.
If it does, make it better.

To get in touch :

Follow me on:

If it doesn't exist, make it.
If it does, make it better.

To get in touch :

Follow me on:

If it doesn't exist, make it.
If it does, make it better.

To get in touch :

Follow me on: